The story behind Rede Buriti-SD's identity

When we thought about giving the project an identity, we looked for some agencies that were aware of the importance of including people with Down syndrome in all processes.

So, we talked to some of them and chose Agência QUE! for this wonderful mission. It brought together people with DS and ID for a workshop, where they were introduced to the buriti candy and the buriti palm tree so that they could learn about and feel what the tree and fruit that gave this project its name were.

The art workshop gave rise to the logo, the typeface and the textures that we use in our art, in our communication and identity.

Later, Agência POLAR refined the art, harmonizing the colors and dimensions, adding legibility and accessibility to our identity.

See the photos of the dynamic in our gallery: Album - Creation of the Logo